What keywords are driving traffic to your site should pay very close attention. If anyone in your organization in your analytics tool is not excavated keyword referral reports, you make money on the table. Here their search for efficiency (both organic and analytics is a list of seven ways paid search traffic liver).
1. Peek inside the minds of searchers
We often think that we as the market knows a lot about how people search. Really, many different ways to search and depends on the industry and is one person to another. Keywords and phrases by analyzing the most traffic and sales on your website, you can see that your customers search your site search. Potential customers search for what adjective or other Modifiers do? So they search
2. What keywords are working for organic search Look
If your site matches on the first page, how much traffic that you get that organic listings are listed for some? More important is how many or sales you get from those keywords? Sometimes you will be surprised at what keywords drive the most traffic. The keyword that you think is best is often, and therefore do not see your keyword referral reports which can be seen working document.
3. Who are the documents traffic
If you're on Google's first page and you have zero pressure, until it was time for something new documents to search. Keywords does not work with keywords to drive sales and be eaten. There huge difference in printing fees, depending on the status of your site contains, but if your site anywhere on the first page of Google, you can expect some level of traffic, or you do not concentrate are doing the right word.
4. Documents that can be used for SEO work in PPC's Find
The good thing about PPC search advertising is that you choose what keywords your ad is displayed might. The thing about PPC is a bad thing that you must pay for each click. So why have you learned from your PPC campaign and believe that you right keyword focus your SEO efforts? Usually only one word for you that the same phrase before sending a page list for organic listings a payment will get much more traffic, and cost per click the better ;-)
5. Find keywords that SEO, PPC campaigns that can work for used
PPC keywords in your SEO campaign to get to work in other directions is not considered. Organic search listings different keywords, keyword combinations tons that you never thought in a PPC campaign, including all types of people to have to bring your site. If you have a special meaning that a unique organic search query many stations selling message, you tried it out in your PPC ads is needed. You typically a flat rate, or maybe it will look better on the question of PPC success!
6. Identified as matching them to add negative keywords
When you tell the search engine PPC campaign is negative matches, when your ads are doing some words into the search. This can be useful when you broad match keywords on meaning and meaning could be doing. They also can help you keyword traffic without resulting in sales are a very far away. To see your conversion data on a keyword level, you can identify keywords that drive traffic and as a negative match keywords in your campaigns without adding sales. You saw some money to save themselves irrelevant under can meet their organic search performance of keywords that have a PPC campaign before you even spend a dime on PPC ads should not be included.
7. Get ideas for new materials and products
You notice that for all types on your site, sometimes strangely different, people will start keyword search. About topics in your blog or write a new product that meet the needs of your customers can add new ideas to the list of keywords. You are not on content but still significant traffic keywords if, it's a good sign that your site traffic flow as you are looking for people with what happens to content.
Monday, February 15, 2010
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